Square x Afterpay
Context
Payments FinTech Square acquires Buy Now, Pay Later firm Afterpay.
Square and Afterpay are both under Block. The One Block strategy aims to integrate the services of Afterpay and Square into one unified experience for merchants. To achieve this integration, the first step will be the FAQ service. We believe that Square Sellers will be more likely to actively adopt and promote Afterpay if they understand what Afterpay is and how they can enhance their business by reaching Afterpay customers.
Project Goal
Encourage more Square sellers who have been automatically enabled for Afterpay to utilize Afterpay for transactions.
Assess sellers' interest in Afterpay features through FAQ content.
Users
Square sellers
They were automatically enabled to accept Afterpay transactions
They use the Square dashboard to conduct business activities
Assumption 1
Those sellers may not know that Afterpay is automatically enabled for them.
Assumption 2
Those sellers may not know why Afterpay can help, so they don't encourage shoppers to use it.
Solution 1
Emphasize that Afterpay is easy, fast, and ready to use.
Solution 2
Show how Afterpay can help through value propositions and data.
Assumption 3
Those sellers may have a lot of questions or concerns about Afterpay.
Assumptions 4
Those sellers may choose features they believe will help their business.
Solution 3
Present FAQs in a clear and easy-to-read manner.
Solution 4
Provide clear CTAs for them to join the features.
Flow
Afterpay Overview Variant 2
In line with Square's visual style
Emphasize value propositions and factual data
Afterpay Overview Variant 3
In line with Afterpay's visual style
Emphasize value propositions and factual data.
Afterpay Overview Variant 1
In line with Square's visual style
Emphasize CTAs for merchants to join features
Feedbacks
After considering feedback from stakeholders of Square and Afterpay, we have decided to proceed with the following priorities:
Align with Square's visual style.
Highlight the primary call-to-action for merchants to join features.
Showcase value propositions and factual data.
Present FAQs in a single column to match the layout in the Square dashboard.
